Since VSL is aware of this potential for "difficult situation for customers" that e-licenser and VSL policy presents, 
why not to inform clients clearly about what it means to loose/damage the e-licenser ?

As a start, no mention here on the VSL "e-licencer" page:
https://vsl.co.at/en/Instruments/ViennaKey

How about: "this e-licencer holds all the products you buy and if it is lost/damaged you will loose your investment with us"... OK, I admit it does not sound so good...

VSL users are online to update their software anyway, so online solution seems obvious to me.

Competitors, fellow software manufacturers have solved this license issue in multiple ways. 
Monthly an yearly subscriptions seem to be the trend with many software developers to gain more users/money = good for all. 

VSL should be capable of providing a new "key" to customers who bought their "car", 
it would be the decent, obvious, right thing to do. 

This is a VSL policy, not the policy of Steinberg. I would like to hear how VSL is going on about changing this and when. Right now, they are just telling us that they treat us all as pirates when accidents/incidents happen.

Everybody is using internet who works with VSL, so online solution would be the way to go and it already exists. VSL is capable of making software solutions, so why not solve this in a way that makes sence. 

Smarter, better ideas on this anyone ?
All VSL clients understand piracy, we create music that is the most pirated item in the world.  

MIchael from VSLsays it here clearly: VSL clients will loose their entire investment to their products the second their key is damaged or lost ! 

About VSL/Michaels examble: If you invest money to buy  an expensive car, you don't automatically assume that you need to buy a new car if you loose or damage the key. The seller should absolutely state clearly every step of the way that this is their policy, why would they not...? Because it does not make any sence. 
Especially, when the key itself is a 1-inch piece of cheap plastic sticking out of a computer.

IDEAS:

- VSL should state their policy clearly every step of the way and let their customers decide if this makes sence 
- state and remind this clearly upon buying, registering and updating
- use a licence that can be traced and changed over the internet
- use a license that is not a cheap, small piece of plastic (a fist size metal cube?)
- do not use a method where you assume and punish all clients as they were pirates

VSL, you know software, we are not all pirates and support your efforts, but this is not smart or correct. Step one, don't defend it, improve or change it. I know you can. I lost my investment and I am not a pirate. 

IF YOU LOOSE YOUR E-LICENSER (the 1-inch piece of clear plastic) you will loose everything you ever bought from VSL. 

- They do not warn you in any way about this at the page dedicated for e-licencer!
https://vsl.co.at/en/Instruments/ViennaKey (WHY NOT?)

- It does not help that you register all software, including the licenser itself

- you will NOT be able to retrieve your licenses to a new key, VSL does not let you

- if you think you buy a car and it comes with a key to drive it, you would buy a new key if you loose it. 
With VSL, if you loose the key you have to buy the car again with a new key

- VSL uses wording where the key becomes the product you buy, not the car. 

I hope someone from VSL will confirm this to be true. Shame on them to use such method to protect their software where the client has their investment tied up on a small piece of cheap plastic, people do loose them and you can be the next so be aware.